Principal Product & Customer Transformation Leader
I turn complexity into customer and commercial progress.
Across banking, insurance, telecommunications, technology and e-commerce, I have built products, redesigned services, secured transformation investment and led teams toward outcomes that can be seen in customer experience, operational performance and the bottom line.
Brisbane, Australia · Open to conversations about senior product, customer, platform and transformation leadership.
Experience earned in the real world.
I began in commercial kitchens, moved into frontline customer service and then spent eight years inside Telstra learning how complex organisations really work. Entrepreneurship taught me to own every commercial consequence. Insurance and banking brought those experiences together in regulated product leadership.
Service foundations
Commercial cookery, health insurance, broking and energy: pace, accountability and the discipline of listening.
2011–2018Telstra
Eight years across complaints, operations, technology, product, transformation and offshore delivery.
2018–2022Entrepreneur
Built and sold an e-commerce business serving more than 20,000 customers.
2021–2024IAG
Digital insurance discovery, business cases and end-to-end motor claims product ownership.
2024–TodayBanking
Enterprise strategy across insurance and foreign exchange for a large customer-owned bank.
I am most useful where the problem crosses organisational boundaries and the easy answer is not the right one.
My work sits at the intersection of customer need, commercial reality, operational design, risk and technology. I look beyond the visible symptom, connect evidence across the system and build a path that people can actually deliver.
Evidence, not adjectives.
These case studies explain the thinking behind major outcomes without publishing confidential documents, internal data or employer-owned material.
From ageing mainframe to funded ServiceNow transformation
How a frontline operational problem became a $6.3 million enterprise program targeting $17.5 million in benefits.
02 · DIGITAL & COMMERCIALRebuilding a declining insurance portfolio
A customer journey, delivery and campaign strategy that helped return the portfolio to year-on-year GWP growth.
03 · SYSTEMS THINKINGMoving NPS from negative to advocacy
Redesigning customer relations, credits and rebates by fixing the system around customers and employees.
04 · ENTREPRENEURSHIPBuilding, scaling and selling an e-commerce business
More than $2 million in revenue, 25,000 orders and a practical education in end-to-end commercial ownership.
What I bring to a senior role.
I combine the strategic range to shape a portfolio with enough delivery depth to understand what must happen next. I am comfortable with executives, frontline teams, technology specialists, partners and customers—and with making the connections between them.
Direction
Clear product vision, roadmaps and investment choices grounded in customer evidence, portfolio economics and organisational strategy.
Alignment
The ability to bring product, technology, operations, finance, risk, compliance and partners around a decision and keep momentum when priorities compete.
Outcomes
Accountability for measurable progress—not simply activity—across customer experience, revenue, cost, risk and operational performance.
Let’s talk about what comes next.
I am open to the right conversation: a more senior role with genuine scope, sponsorship and accountability for meaningful customer and commercial outcomes.